Contemporary Issues in Digital Marketing

This book provides a comprehensive overview of digital marketing, including big data, artificial intelligence, analytics, emerging technologies, user experience, ethics, privacy, social media, and future considerations. It is valuable for advanced undergraduate and postgraduate students studying digital and social media marketing, customer experience management, digital analytics, and digital transformation.

\n Format: Paperback / softback
\n Length: 188 pages
\n Publication date: 30 November 2021
\n Publisher: Taylor & Francis Ltd
\n

This comprehensive book delves into the intricate realm of digital marketing, offering a thorough examination of its key topics, best practices, emerging opportunities, and formidable challenges. Drawing upon the expertise of esteemed world-renowned experts, the book encompasses a wide range of subjects, including:

Big Data, Artificial Intelligence, and Analytics in Digital Marketing: Unveiling the transformative power of data-driven strategies and the role of AI and analytics in optimizing marketing campaigns and customer experiences.

Emerging Technologies and Their Impact on User Experience: Exploring how cutting-edge technologies such as virtual reality, augmented reality, and blockchain are revolutionizing the way businesses interact with their customers and creating immersive and personalized experiences.

The Digital Transformation of Servicescapes: Examining how digital technologies are reshaping the landscape of various industries, enabling new business models, and disrupting traditional service delivery approaches.

Ethics and Privacy in the Age of Digital Marketing: Addressing the critical ethical considerations and privacy challenges that arise in the digital age, as businesses collect, analyze, and utilize vast amounts of customer data.

Current and Future Issues Surrounding Social Media: Analyzing the ever-evolving dynamics of social media platforms, including their impact on marketing strategies, brand reputation, and user behavior.

Key Considerations for the Future of Digital Marketing: Providing insights into the emerging trends, technologies, and strategies that will shape the future of digital marketing, enabling businesses to stay ahead of the curve.

Case Studies and Examples from Real-Life Organisations: Providing practical examples and case studies from real-life organisations, showcasing successful digital marketing campaigns and highlighting the key learnings and strategies employed.

Unique in its rigorous, research-driven, and accessible approach to the subject of digital marketing, this text serves as an invaluable supplementary reading for advanced undergraduate and postgraduate students pursuing studies in digital and social media marketing, customer experience management, digital analytics, and digital transformation. By delving into these critical aspects, the book equips students with the knowledge and skills necessary to thrive in the dynamic and ever-evolving digital marketing landscape.

\n Weight: 372g\n
Dimension: 174 x 245 x 20 (mm)\n
ISBN-13: 9780367555351\n \n